![]() ![]() ![]() ![]() Why Map Out the Customer Journey? To see the world from your customer’s point of view While journey mapping can be a helpful tool for managers to use on their own, the most effective customer journey mapping exercises utilize real input and research from actual customers. You can then evaluate your organization’s role in the experience by noting the business activities involved, the responsible departments, and the technologies utilized. This typically includes the following stages of the sales cycle:Īt each stage, you can evaluate the customer’s perspective by noting their goals, expectation, activities, touchpoints with your organization, and overall satisfaction with their experience. A customer journey map template is simply a tool for visualizing an individual customer’s experience with your organization across multiple phases of their journey. ![]()
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